Consumer confidence has fallen off a cliff, according to the latest consumer survey by GFK NOP.

The survey shows confidence in car crash territory; at its lowest point since records began.
 
Confidence dropped to -39 this month, down 5 points from June's data, four points worse than that recorded for March 1990.

"With the growing specter of the UK going into recession, people are pessimistic and concerned about their future," said the pollster's 'Donna Culverwell.

"With the cost of living still on the increase, the housing market in a depression and reports of possible further increases in energy prices, levels of confidence amongst consumers are not surprisingly low, especially amongst women or those over the age of 50," she added.

Expectations for the general economic situation during the next 12 months fell another seven points to a lowest-ever -52, while the personal financial situation index was down 9 at -18.

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